Original Series and Ongoing Content
Give people a reason to come back. We develop repeatable formats and produce episodes around a clear editorial direction and publishing cadence.
Explore original series →Video strategy & production / Phoenix + Nationwide
Build an audience,
not a pile of content.
PARAGRAPHIC creates original video series, brand documentaries, and multi-platform campaigns for companies that want work people actually choose to watch. Strategy, production, and delivery are handled by one senior team.
1B+video views
10M+subscribers
Nearly 20years in production
Combined audience milestones across the channels and content programs we have worked on.
Selected clients
From independent brands
to established companies.
Mello
Media
Media
Selected work
Video built around
a business goal.
See the strategy, production, and outcomes behind four client programs.
YouTube strategy · Ongoing content
Proof Bread
A documentary-led content program connected the craft of sourdough with a wider audience.
Millions of YouTube viewsView case study ↗
YouTube strategy · Recipe production
Sally's Baking Recipes
A coordinated recipe-video library supported YouTube, the website, and social channels.
100K+ subscribersView case study ↗
Educational series · Content strategy
Southwest Mushrooms
Cultivation expertise became educational content and a direct path to customers.
Thousands of subscribersView case study ↗
Ongoing video · Documentary · Photography
Growing in the Garden
Ongoing video and photography reduced the demands of producing every piece in-house.
From weeks to daysView case study ↗Core services
Four ways to
build the program.
Brand Documentaries and Campaigns
Put the people, process, and stakes behind your company on screen. Build a central film and a coordinated set of campaign assets around the story.
Explore films and campaigns →YouTube Strategy and Production
Develop a channel people choose to watch. Connect audience research, programming, production, packaging, and performance review.
Explore YouTube →Course and Knowledge Product Production
Turn hard-earned expertise into clear, useful lessons. We help structure and produce courses, demonstrations, and the media needed to launch them.
Explore course production →
Why Paragraphic
The story and the
distribution plan.
Start with the story.
We find the people, details, and decisions that make a story worth following.
Build for the platform.
We produce for clients and publish Paragraphic Originals. Audience-building informs the work from the first conversation.
Carry the plan through.
Strategy, production, and post stay connected, with a shared understanding of what you need the work to accomplish.
How we work
A clear process from brief to delivery.
Define the goal.
Align on the audience, business goal, budget, and what success should look like.
Build the plan.
Develop the story, format, production schedule, and deliverables.
Make the work.
Film, edit, and refine through agreed review stages with your team.
Launch and learn.
Deliver assets for the intended platforms. Use performance to inform the next round.
Start a project
Let’s plan your
next production.
Tell us what you are building. Most engagements begin at $10,000.