In 2022 PARAGRAPHIC traveled with Proof Bread to film in Portugal. The Bake for Ukraine campaign was started by Jon Przybyl, co-owner of Proof Bread in Arizona, and Anna, owner of Bakehouse in Kyiv, as a way to inspire bakers globally to recreate some of Bakehouse's breads and contribute to rebuilding infrastructure lost during the Russian invasion of Ukraine. The campaign aims to raise funds to help Ukraine recover from the war and its aftermath, which have left thousands dead and destroyed factories, infrastructure, and housing. As part of the campaign, Jon and his team visited Lisbon, Portugal, where they met with Diogo, owner of Gleba Padaria, a popular chain of artisan bakeries. Diogo shared his concept of having a central baking facility and satellite locations and discussed how he connected with local farmers to source ingredients for his bread. The discussion highlighted the growing market for healthy, sustainable, authentic, and socially-conscious food. The campaign aims to bring together bakers from around the world to support Ukraine and its people in the aftermath of the war.
