Portfolio / YouTube strategy · Ongoing content
Proof Bread
A garage bakery built an audience that helped fund its first storefront.
The challenge
Proof Bread started as a sourdough microbakery operating from a garage. Farmers markets gave the business a local following, but the next stage required more production space and enough capital to open a bakery.
The work was already distinctive. The challenge was to help more people understand it, follow the business over time, and take part in its expansion.
Our approach
Make the process the story
We developed YouTube videos around the daily craft of sourdough: the techniques, decisions, and work behind each loaf. These were useful stories people could return to, supported by consistent publishing, search-friendly titles, and thumbnails.
Connect attention with a clear next step
A GoFundMe campaign gave the growing audience a practical way to support the first bakery. The video content supplied the context: what the company was building, why the move mattered, and what community support could make possible.
Keep the story moving across platforms
Photography, reels, and ongoing social content extended the program to Instagram and Facebook. The publishing continued beyond the opening, giving new viewers a way to discover the bakery and follow its next chapter.
What we delivered
- Documentary and educational YouTube videos
- YouTube programming, titles, and thumbnails
- Crowdfunding campaign content
- Photography, reels, and social publishing support
The outcome
What changed
- The YouTube work reached millions of views, with older videos continuing to introduce new viewers to the bakery.
- The community-backed crowdfunding campaign raised enough capital for the first brick-and-mortar bakery.
- The business later expanded to multiple locations in the Phoenix Valley, with customers reporting that online content brought them to the bakery.
Watch the work
Never miss a moment
Save the memories.
Share the news.
Your content service is one appointment away. We come to you.